Wednesday, September 2, 2020
In The Limelight essays
In The Limelight papers I have consistently been intrigued by music. It astonishes me how the normal individual can get a guitar or sit behind a lot of drums and envision playing in a band. For me it is the adventure of being in front of an audience and the energy of having individuals hanging tight for the main fearlessness of the string. There were five of us by and large and none of us were more than 21. Craig was on vocals, Chris on drums, Matt and Steve on guitars and me on bass. We had been playing together not exactly seven days whenever we had our first chance to play live. Steve called me on a Tuesday and inquired as to whether I was prepared to play out soon. Sure I said to him considering what he was getting at. All things considered, we have a gig this Friday night and need to learn 10 tunes. I still hadnt met the vocalist yet and we were just going to have one practice before the show. My first experience playing live in a band was at a bar named Legends in the mid year of 1991. It was 9:00pm on a Friday. Legends was a normal measured bar with neon blue and purple lager signs along the dividers. Tables and seats were to some degree dispersed before the stage and a pool lobby of to one side. As we advanced towards the stage you couldnt help notice the smell of lager and smoke from the clients. The closer I got towards the stage the more my palms were perspiring and my heart was beating. I looked towards the crowd and saw more than 100 individuals gazing directly back at me thinking about whether this band was any acceptable and who right? I strolled to my bass and slid it around my head and increased my volume while Matt and Steve got their guitars and checked their tuning. You could hear the contortion from their guitars while Chris moved in behind his drums and hit a couple of times on the catch. Craig snatched the amplifier and did a sound Check 1 Check 1 he said into the mic. Chris then began his drum beat for the primary melody and there was no turning around now. The band played on. ... <!
Saturday, August 22, 2020
Shell Company Oil Spills in Nigeria free essay sample
Shell Company accepts that oil and gas will stay a significant part of financial and improvement of the world for some periods. They try to keep up elevated expectations of execution and to preserve long haul relations with nature in which they work . The Shell Company is one of the significant suppliers of vitality and oil on the planet. Its activity began just about 200 hundred years back in a little shop where they were selling collectibles and see shell and now Shell organization is probably the biggest firm which gives vitality and oil administrations. As indicated by Shell Global (n. d. ) the headquarter of Shell Company is arranged in Hague of Netherlands and the parent organization of Shell is arranged in England and Wales and the Chief Executive Officer (CEO) of Shell Company is Mr. Diminish Voser. Shell Company branches are situated in 130 nations and has utilized in excess of 93 thousand worker all inclusive. In Nigeria, Shell Company is engaged with Niger Delta to deliver inland oil and gas. We will compose a custom paper test on Shell Company Oil Spills in Nigeria or then again any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This Company likewise creates seaward oil and gas in Gulf of Guinea and works the main ever profound water undertaking of Nigeria. As per Shell Global (n. d. ) perhaps the biggest part of Shell Company is Shell Petroleum Development Company (SPDC) in Nigeria which has joint endeavor with Nigerian Governmentââ¬â¢s Nigerian National Petroleum Corporation (NNPC). The proportions are separated in a strategy for 55% to Nigerian Government, 30% to Shell Company, 10% to ELF Petroleum Nigeria Ltd and 5% to AGIP. The activity of SPDC in Nigeria has added $38 billion to the Nigerian Government in the previous five years (2007-2011) along with the duties and eminence installments. The Nigerian Government gets 95% of its benefit from SPDC inland oil and gas creation in Niger Delta. Corresponding to Shell Companyââ¬â¢s connection following are some key perspectives. 1. 1. 1 Ethical Standards and Code of Conduct: The expense of Shell Companyââ¬â¢s moral measures and issues are noted under the Companyââ¬â¢s moral set of accepted rules. The Shell Company workers can't settle on choice which can include irreconcilable circumstance. It is written in code of morals that the representatives of Shell Company can't get blessings or installments from the contractual workers or other included gatherings with Shell Company. The representatives ought to carry on reasonably with the clients and ought to comprehend the idea of their various work and ought to never separate. The representatives of Shell Company can't partake in monetary intrigue exercises. They are carefully taboo to associate with the contractual workers since they may move secret data in the midst of offering to the temporary worker. The Shell Company representatives are required to keep up best expectations of genuineness and uprightness at work. 1. 1. 2 Social Investments: Shell Company bolsters the network both legitimately in network advancement ventures and by implication through Shell autonomous establishment. The organization point is to comprehend the requirements of neighborhood networks and to address the nearby communityââ¬â¢s social and monetary needs which is access to vitality, there business advancement and so forth. Shell Companyââ¬â¢s staff willfully contributes on various social and ecological ventures far and wide. The projects offered by Shell Company expects to help the youngsters with the goal that they can set up their own business. Shell Company used around 13 billion dollars to the destitute individuals with lower pay on various compassionate administrations. Most extreme number of Shell Company worker in Nigeria is nearby Nigerian which is a decent sign of occupation creation for the Nigerian residents. 1. 1. 3 Environmental Contributions and Responsibilities: Shell Company attempts to stay away from any kind of risky, this implies they endeavors to work securely and as per the network assessment and support. SPDC is committed and faithful in cleaning of the oil slicks in the Niger Delta. Over the most recent multi year (2008-2012) under a fourth of the oil spillage from SPDC was a direct result of the operational causes, for example, human blunder or apparatus unnatural birth cycle and for this operational spill Shell organization has remunerated individuals who has endured. 1. 1. 4 Economic Involvement: The nearby Nigerian people group is being profited in a wide extended through the funds and supports of Shell Company and mean while the organization pays an extraordinary part of assessments and sovereignties to the Nigerian Government. The Nigerian Government have earned about $38 billion structure the assessments and sovereignties since 2007-2011 from Shell Company and this is a significant commitment for the Nigerian Government in money related terms. The Nigerian Government can utilize the assets being developed area, to build the monetary dependability and to decrease the neediness in the network. Adding to this Shell Company has given $76. 3 million to Nigerian Government to improve the network advancement ventures, upgrade abilities preparing, agribusiness and to help medicinal services and private companies. In 2010 nearby Nigerian organizations have earned roughly $947 million contracting number of grants with Shell Company. 1. 2 Background of the Study: For the individuals who lives in underdeveloped nation it is truly upsetting to recognize and comprehend that the entire nation is sorted out to serve a little gathering of individuals. The Nigerian Government is overlooking all the oil slick and contaminations hurt by Shell Company. The Shell Company doesn't have any approach to assess the measure of oil slicks in Nigeria. Shell Company power has impacted the Government of Nigeria and itââ¬â¢s individuals which has increment the scorn view of individuals influenced from the oil slicks towards Shell Company and the Government on the grounds that the individuals don't get anything from the income given by the Shell Company while on the other they are being influenced through the obliteration of their territory, horticulture and different sources. The Government of Nigeria ought to urge Shell Company to submit the installment remuneration of all the influenced individuals in Nigeria. 1. 3 Objectives: 1. To give Shell Company Introduction, its activity in Niger Delta, its moral issues and social obligations. 2. To give worries of various Stakeholders in Shell Oil Spillage as an evil issue. 3. To give writing sources and references of hypotheses with respect to the Shell Companyââ¬â¢s oil slicks in Niger Delta. 4. To outline the partners (Investors, CEO and nearby Nigerian worker) reactions to the oil slicks in Niger Delta. 5. To make profitable downplaying for the partners about the oil slicks of Shell Company. Section 2. Mischievous Problem and Stakeholders Sense Making Process: Wicked issue is a social or social issue which is troublesome or difficult to tackle. In fiendish circumstance the issue isn't obviously characterized because of which it is difficult to make answer for the issue. As per (Ezigbo, O. Bassey, O. , 2010) The Shell Oil Spills in Nigeria is additionally supposed to be an insidious issue since media is spreading news that the Government isn't making any move against the Shell Company in light of the fact that the Government is affected by the force and incomes given by Shell Company. This likewise expands the disdain view of the individuals towards the Shell Company. Another serious issue is that the individuals influenced by the oil slick are concerned and inquisitive that whether they will get the pay against the calamity occurred in their properties and agribusinesses or will Shell Company clean the spots influenced by the oil slicks. The People is likewise inquisitive to realize that regardless of whether the oil slicks are cleaned by the Shell organization the impacts of oil slicks will stay there for quite a long while. So as to take care of this evil issue numerous methodologies ought to be utilized. Conklin, E. what's more, Weil, W. (1997) states that ââ¬Å"There are numerous partners individuals who care about or have something in question in how the issue is resolvedâ⬠. Following are the clarifications to this fiendish issue in regard of the three partners of the Shell Oil Company. 1. The Shell Investors Viewpoint 2. The CEO Viewpoint 3. The Local Nigerian Shell Company Employee Viewpoint 2. 1. 1 The Shell Investors Viewpoint: The Investors in Shell Company being up to speed in such a catastrophe circumstance of oil slicks is an extraordinary concern. The Investors will be increasingly worried about their interests in the Nigeria because of which they would not have the option to perceive what the circumstance is in network and if the financial specialists doesn't pay attention to this significant and doesn't move toward the issue accurately it will be an incredible misfortune both in present moment and long haul. The financial specialists can adopt social duty strategy by cleaning the earth from the oil slicks catastrophe which will help the speculators in long haul by making sure about their ventures. The advantage of cleaning exertion is that it will set up great notoriety of the association and it will be a wise venture for the financial specialists since it will upgrade the believability and can lead the association to all the more likely situation inside the business. The speculators can consent to the terms of Government and acknowledge the remuneration installment this will upgrade the companyââ¬â¢s picture among the individuals of Nigeria. 2. 1. 2 The CEO Viewpoint: Leading the association and controlling such mischievous issue in an organization requires genuine and requesting authority and the CEO should focus on this needs and worry of the organization. The CEO can utilize sense-production and can include different gatherings so as to discover conceivable answer for taking care of the issue. The CEO ought to profoundly quantify the circumstance and the requirements and uneasiness of partners related with the circumstance. On the off chance that the CEO applies strong scrutinizing the can locate a shared view where all the related gatherings with the difficult will be c
Impact of Music on the Body
Effect of Music on the Body Music and Success Music in itself strongly affects the enthusiastic condition of the human body. By tuning in to a specific kind of tone or tune, it can cause us to feel cheerful or even tragic. When tuning in to pitiful music, you can become disheartened by it, identifying with what the verses state, or the sort of significant its in. The equivalent occurs with glad or peppy music, you will in general need to move or hop around, or in any event, chime in! Not exclusively would music be able to change the manner in which you feel, yet it can likewise, at times, assist you with concentrating better. On the off chance that music is equipped for changing your feelings, do you imagine that preparation with it could likewise decide how fruitful you are for an incredible duration? Albert Einstein is realized worldwide to be one of the universes most noteworthy personalities. An ace of technical studies, a brilliant mathematician, and an extraordinary rationalist. His entire life, he had grown up tuning in, learning, and preparing with music as a result of his mom. She was an expert piano player and his dad was a sales rep with an energy for science. His mom figured it is ideal to get her child into learning an instrument, so the violin turned into the instrument of decision. Einstein grew up with an enthusiasm and love for music Life without playing music is unfathomable to me. I live my fantasies in music. I see my life as far as music I get most bliss in life out of music. (Bergland) I accept, as do others, that melodic preparing had helped him build up specific aptitudes sooner than he wouldve initially had in any case. Obviously, it could be a result of his dads impact of his energy for science, however scientists state in any case. There are a wide range of sorts of advantages to melodic preparing that are demonstrated to be valid. Melodic ad lib is a kind of unique preparing that causes you to depend on the working memory less, utilizing rather progressively broad networks to the mind. It can animate the region of the cerebrum that can improve your fundamental faculties, for example, contacting, hearing, seeing, ect. Grown-up artists and musically prepared kids in the new Boston study indicated improved execution on a few parts of official working. (Bergland) Musicians that have become more established have given indications of intense hearing and upgraded and created engine aptitudes, having the option to switch rapidly from one mental errand to the next. Indeed, even youngsters who were preparing in instruments were tried in IQ and appeared to have a more elevated level of insight than the individuals who didn't, and normally, a higher IQ implies theres more probable of a possibility for those kids to get fr uitful for the duration of their lives. The New Boston study was performed to test whether understudies with melodic preparing helped them in their long stretches of school. They chose to contrast kids who had prepared and instruments to those that had not, and put them through useful MRI (Functional attractive reverberation imaging) checks. The youngsters who had experienced melodic preparing had greater action on explicit pieces of the cerebrum that had been demonstrated to assist them with testing better. Our discoveries propose that melodic preparing may really assist with setting up youngsters for a superior scholarly future. (Flieser) many individuals concur that rather than schools concentrating their salary on state administered testing, they should invest more energy into melodic arts.This would not just protect a higher achievement pace of individual understudies, yet it would likewise support their degrees of bliss. Who wouldnt need to swap a test for an opportunity at learning an instrument for nothing? Further research has demonstrated that music takes advantage of different aptitudes other than basic viewpoints like hands or fingers, Making music includes more than the voice or fingers playing an instrument; a kid finding out about music needs to take advantage of various ranges of abilities, regularly all the while. (Earthy colored) When playing an instrument, it requires a great deal of exertion and numerous things should all meet up immediately so as to play out the right errand. You utilize every single distinctive sort of muscles to play out the activities, for example, your arm and finger muscles when playing a violin, or your vocal harmonies and throat when singing. You additionally utilize your eyes to peruse the notes off of paper, retaining what every little note seems like, and afterward utilizing those muscles to make that specific tune. Your ears, obviously, are utilized to listen intensely to ensure youre playing the correct note. Regularly, if youve sufficiently pre pared, you can tell when a note sounds off key, so your feeling of hearing between various sort of sounds would normally be expanded. Learning an instrument additionally help with language advancement. They figure out how to process distinctive kind of sounds better, and can make out and decode words a lot simpler. As per analysts, the impact of language improvement in light of music can be appeared in the more dynamic pieces of the mind. It builds the pace of development in language advancement. The bond among language and music help praise one another, so if a kid concentrates in a single zone, they are more than likely going to get the hang of the other simply, The advancement of language after some time will in general upgrade portions of the cerebrum that help procedure music, says Dr. Kyle Pruett, clinical teacher of youngster psychiatry at Yale School of Medicine and a rehearsing performer. (Earthy colored) Being melodic, and being around individuals who are musically innovative, can impact the kids, urging them to go to higher lengths and achieve more noteworthy things. On the off chance that you have a domain where there are many individuals doing innovative, shrewd, extraordinary things, happy things, even individuals who arent doing that tend to go up and do better.(Brown) According to Luehrisen, even the individuals who are not engaged with said exercises can grow up to be progressively fruitful in view of the impact of the individuals around them. Simply allowing your kid the chance to prepare with an instrument doesn't ensure that your kid will wind up transforming into some well known artist, yet the way that there is an association there that exists with progress happens to mean a great deal. He says music strengthens your trust in the capacity to make. (Lipman) Music in itself is an innovative pastime, yet when preparing with it, it has the likelihood to free your brain up to more thoughts. That is the reason individuals who play with instruments regularly start making their very own little tune for no reason in particular. Spontaneous creation exists due to this explanation also. Individuals play from their souls and their psyches making their tunes and songs structure together like an interconnecting piece. Music is an awesome thing. It has many, numerous positive angles throughout everyday life on the off chance that you figure out how to get acquainted with it. You dont must be as handy as Beethoven so as to protect achievement in your life. Simply learning one instrument can have an emotional change in your life, so in the event that you havent as of now, go get one and see what lays coming up for you. Work Cited Bergland, Christopher. Does Playing a Musical Instrument Make You Smarter? Brain research Today, Psychology Today, 25 June 2015, www.psychologytoday.com/blog/the-competitors way/201406/does-playing instrument-make-you-more intelligent. Earthy colored, Laura Lewis. The Benefits of Music Education. PBS, PBS, www.pbs.org/guardians/training/music-expressions/the-benefits-of-music-instruction/. Lipman, Joanne. Is Music the Key to Success? The New York Times, The New York Times, 12 Oct. 2013, www.nytimes.com/2013/10/13/feeling/sunday/is-music-the-way to-success.html. Fliesler, Nancy. Does Musical Training Help Kids Do Better in School? Does Musical Training Help Kids Do Better in School?, Boston Childrens Hospital, 19 June 2014, vector.childrenshospital.org/2014/06/does-melodic preparing help-kids-improve in-school/.
Friday, August 21, 2020
Factors to Take Into Account When Planning Healthy and Safe Indoor and Outdoor Environments and Services Essay
There are various significant standards to consider when you are getting ready for solid and safe situations or exercises with youngsters and youngsters. The greater part of these are sound judgment â⬠simply recall: everybody is an individual and may have specific needs. On the off chance that you are clear about the accompanying focuses it will turn out to be natural to remember security for your arranging. â⬠¢Every youngster is an individual â⬠with various requirements relying upon their age and capacities. You should consider this when arranging exercises, for instance when they include physical play, or if more thought must be given to the requirements of a youngster who has recently gotten versatile than to a more seasoned kid, when arranging room formats. â⬠¢Some youngsters have explicit needs, for example, tangible hindrances; for instance consider the difficulties to a kid with constrained hearing understanding clarifications about security. â⬠¢The various requirements of families and carers must be thought of. â⬠¢Always be clear regarding why you are utilizing nature being referred to, the exercises a kid experiences and what sorts of administrations are advertised. â⬠¢The obligation of care of a setting to youngsters, guardians and carers is a lawful commitment. You ought to consistently have the childââ¬â¢s wellbeing and government assistance highest in your psyche when arranging. â⬠¢The wanted results for the kid and youngsters are the beginning stage. Most exercises with youngsters and youngsters ought to have clear points and goals that are based around the necessary results connected to their age; for instance the EYFS for kids under 5 years old. â⬠¢Lines of obligation and responsibility: everybody utilized in a setting has a duty regarding the wellbeing and security of kids and staff, yet there ought to be clear revealing duties (Tassoni et al, 2010). All youngsters ought to be given equivalent chances and this ought to be recalled in the learning condition. All understudies, incorporating those with unique needs, ought to be viewed as when arranging and setting out materials and assets. The earth may frequently should be adjusted for the necessities of specific youngsters inside the class. Variables to be considered incorporate the accompanying: â⬠¢Light â⬠This may should be balanced or training territories changed if an outwardly impeded pupilââ¬â¢s eyes are light delicate. â⬠¢Accessibility â⬠An understudy in a wheelchair needs to have as much access to study hall offices as others. Furniture and assets may should be moved to take into consideration this. â⬠¢Sound â⬠Some understudies might be touchy to sounds, for instance a youngster on the medically introverted range who is upset by boisterous or surprising clamors. It isn't constantly workable for such clamors to be evaded, however instructing partners should know about the impact that they can have on understudies (Burnham, 2007). The Learning Environment The passionate condition â⬠¢The enthusiastic condition is made by all the individuals in the setting, however grown-ups need to guarantee that it is warm and tolerating of everybody. â⬠¢Adults need to identify with youngsters and bolster their feelings. â⬠¢When kids feel certain about the earth they are eager to give things a shot, realizing that exertion is esteemed. â⬠¢When youngsters realize that their emotions are acknowledged they figure out how to communicate them, sure that grown-ups will assist them with how they are feeling. The open air condition â⬠¢Being outside positively affects childrenââ¬â¢s feeling of prosperity and helps all parts of childrenââ¬â¢s advancement. â⬠¢Being outside offers open doors for getting things done in various manners and on unexpected scales in comparison to when inside. â⬠¢It gives kids direct contact with climate, seasons and the naturalworld. â⬠¢Outdoor conditions offer kids opportunity to investigate, utilize their faculties, and be genuinely dynamic and rich. The indoor condition â⬠¢The indoor condition gives a protected, secure yet testing space for youngsters. â⬠¢For a few youngsters, the indoor condition resembles a second ââ¬Ëhomeââ¬â¢, giving a spot to movement, rest, eating and dozing. â⬠¢The indoor condition contains assets which are proper, very much kept up and open for all kids. â⬠¢Indoor spaces are arranged so they can be utilized deftly and a proper scope of exercises is given. Powerful practice â⬠¢Understand that a few kids may require additional help to communicate their emotions and deal with them. â⬠¢Encourage youngsters to assist with arranging the design of nature and to add to keeping it clean. â⬠¢Ensure that youngsters have chances to be outside every day throughout the entire year. â⬠¢Help youngsters to see how to act outside and inside by discussing individual wellbeing, dangers and the security of others. â⬠¢Create an indoor situation that is consoling and soothing for all youngsters, while giving enthusiasm through oddity occasionally. â⬠¢Where conceivable connection the indoor and open air conditions with the goal that youngsters can move unreservedly between them. Difficulties and situations â⬠¢Finding approaches to advance the significance and estimation of the outside condition to every one of those engaged with the setting, for instance, the senior supervisory crew, different experts, staff and guardians. â⬠¢Meeting the requirements of offspring of various ages in a mutual outside space. â⬠¢Overcoming issues in getting to and utilizing the open air condition as a result of the plan or association of the structure. â⬠¢Ensuring the indoor condition is ââ¬Ëhomelyââ¬â¢ enough to feel good while giving a situation appropriate to learning (Child Development Guide, 2007).
Evolution of Dance free essay sample
Moving is a craftsmanship. It is an inventive route for individuals to communicate their sentiments through developments and mood. From the 1 ninth century to the 21 SST, moving has advanced from the customary present day moving highlighting the three step dance, to urban moving including all pop, hip-jump, and free-form moving. During the twentieth century in America, move turned into the principle kind of diversion. Move has been utilized to help keep numerous Americans merry during the nation emergencies, financially and innovatively. To communicate their responses to these changes, Americans danced.As the general public changed mourning the decades, so did the kind of move, making new types of diversion that are currently a piece of our American history. eighteenth nineteenth Century The Waltz Intro: In the eighteenth and nineteenth hundreds of years, move turned into a get-together for deliberate social action; explaining private gatherings offered a methods for a refined man to look for his significant other and permitted loved ones to share the new patterns in music and move. We will compose a custom article test on Development of Dance or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In a political circle, a ball gave a setting to government officials to show their riches and remaining by their insight into the most popular dances.Dance/Holocaust depiction: What turned into an exemplary present day traditional dance was known as, the Waltz. It Is a straightforward advance, yet It requires you to be on the bundles of your feet more often than not, which can be very hard on the knees. The move Is done to a three step dance beat, which is a, one-two-three stage. The move style made during these early years made changes that were alluded to as ;social moving. Attire: Concerning the shades of dress, women were encouraged to pick hues that would best supplement their features.Fair blondies were most appropriate to delicate and sensitive hues while brunettes hung themselves In rich and lively hues. Gentlemans attire changed minimal after some time. Effortlessness was key-a dark dress coat, dark breeches or pants, and dark or white vest made up the gentlemans dance hall, uniform. Just as the women, men were urged to keep all Jewelry at least and dress likewise to their highlights. twentieth century SW;Eng backtalk to ass Intro: Influenced by Jazz, the swing started riches the African-American culture of the time and before long spread all through the US as mainstream music followed the bearing of jazz.Swing was one of the extraordinary associations that integrated everybody during a period of isolation in the US. It had likewise worked similarly during the war time frame, as moves like the Jitterbug and Jive were educated to the European masses by the U. S. Troops positioned in Europe. Moving to the music of Jazz, and making mainstream moves, for example, the Charleston and the Lindy Hop. The Lindy Hop was enormous inside the move and was beginning to gradually spread over the United States from its inception at the Savoy Ballroom in Harlem New York.Rock and Roll backtalk to ass Intro: After the Swing Era and World War II, American social moving chilled off in the late backtalk. The move from move groups to shows in clubs was because of a few elements. Performer association expenses made large groups unreasonably expensive, the chill off of jazz, and an age of post-war veterans with the new need of settling down and raising a family. Be that as it may, the youths despite everything needed to move. This was the move. Portrayal: Throughout the US, the youthful age started to lead the pack in the, improvement of new moves in the backtalk. Rock moves were commonly adjusted from move styles referenced before; the lindy jump and the Jitterbug filled in as a reason for huge numbers of the quick moves. While moving was creating, innovation was likewise evolving. With the appearance of the Jukebox in 1951, which carried mainstream music to the ears and clubs that didnt have live groups, caused awesome to get well known, as one melody would spread at a fast pace all through numerous adherents. The Spread: Some teenagers searched out African American hotspots for new advances and styles.The mass correspondence by means of TV additionally implied that these move steps could spread themselves with more speed on account of their publicizing inside programming. This likewise permitted individuals who contradicted the move, for example, churchmen, to lecture their accepts on their negative results for its defiant and provocative culture. One renowned model we presumably all know is The Twist, which enlivened a pontoon f new moves among youngsters just as moves known as the Funky Chicken and the Monkey. DISCO backtalk The disco was a period that started in the mid-backtalk, urging an entire age to move and party.It was another move style made in the West for amusement and a wild new kind of move, that was viewed as energizing and fun. It turned out to be well known in motion pictures and clubs. John Travois was the spotlight for beginning this disco move, from his job in the film Saturday Night Fever. The first disco subculture was a combination of the gay urban gathering scene, cooperated Nanning which was kept alive by Latinists, and African American music. Numerous different populaces of Americans were additionally pulled in to the Discos. This specific move was centered around cool delicate stone and perky electronic music. Despite the fact that disco endured just 10 years, it started a few conventions that are still with us today, most discernibly in move and move music. A model, while exciting music in the backtalk was turning into a plunk down encounter, with the stars up on the stage lights and the crowd tuning in underneath, the disco switched this by placing the crowd in intrigue an individual would have over a tune by engaging more to the cadence and beat ether than the verses. Today we referred to of them as daze, electro, and house music alongside the other electronic beats that proceed with the disco diva custom. Urban Dance,- backtalk Hip-Hop culture began in New York among youthful Hispanic and African American individuals. The style incorporates the developments of break-moving and body popping. The sasss saw the rise of another style of hip jump into rap recordings, recognized from unique break moving styles by its fixation on footwork instead of trapeze artistry. As popular and hip-jump m usic turned out to be increasingly powerful, so did he moving styles that grew up with them, thus moves, for example, The Moonwalk, the worm, Hop, Cabbage-fix, and Running-Man burst into the scene. By the backtalk, urban moving was authoritatively made, which is a kind of road move that turned out to be well known in America. A few groups utilized this move style alongside hip bounce in their movement. Individuals needed to make their own style and be known as people. They were concocting their own shrouded move movement, making steps, styles, and design that few individuals needed to realize which was known as free-form. End For once, America had the option to spread their new move culture with the world.In the twentieth century the American culture, experienced numerous changes. There had all the earmarks of being an emergency in consistently. Individuals discovered approaches to communicate their sentiments about every emergency through move which originated from everywhere throughout the world. The style of move changed each time the general public itself experienced a change, regardless of whether it was a direct result of war or straightforward social standards. At the point when the new thousand years happened individuals carried with them the style from the backtalk, yet one hundred years worth of move, prepared to give the styles to the ages to come.
Saturday, June 27, 2020
The Top 5 SAT Subject Tests
College Board administersà twenty Subject Tests in the general areas of mathematics, science, English, history, and languages, but weââ¬â¢ve identified the five most popular tests with Compass students: Math Level 2, Literature, U.S. History, Chemistry, and Biology. The popularity of these specific tests is not surprising consideringà that most students who take Subject Tests do so at the end of their junior year, and these tests frequently align with junior-year classes. What students learn in the classroom, however, isnââ¬â¢t necessarily whatââ¬â¢s on these tests. In each tab below, we takeà a close look at the details of exactly what is being tested and how it relates to the SAT, ACT, and APs. Math Level 2LiteratureU.S. HistoryChemistryBiology E/M Math Level 2 tests the topics taught in geometry, two years of algebra (with some trigonometry), and pre-calculus. Frequently, students will sit for the Math Level 2 exam at the end of the term in which theyââ¬â¢ve taken pre-calculus; for many students this is junior year, but for some accelerated students, this may be sophomore year. Math 2 is twice as popular as any other subject test and is particularly important for students applying to STEM programs. Structure 50 questions in 60 minutes. Although many of the easiest questions are found on the first third of the test while many of the hardest questions are found on the last third of the test, difficulty does not increase linearly. Pacing is a challenge; you can leave questions blank on the Math 2 and still achieve an 800, so avoid (or come back to) problems you think will be time consuming. Content Topics tested range from counting to recursive functions, but the greatest emphasis is placed on algebra and functions, with geometry and trigonometry coming in closely behind. Hereââ¬â¢s how it breaks out: Note that with only 50 questions, Math Level 2 is giving you 4ââ¬â6 data analysis, statistics, and probability questions, which means the exam isà most likely going to test the greatest hits. On the other hand, it willà do a much deeper dive with conceptsà like equations and functions. Overlap with the SAT, ACT, and AP The topics found on Math 2 have a good deal of overlap with those on the newà SAT and the ACT, but the content actually being tested and the difficulty of the problems is very different. à While there is a greater focus on geometry on the ACT than the SAT, like the SAT, the ACT does not include topics commonly taught in pre-calculus. The Math 2 has a guessing penalty and five answer choices, so you may need to adjust your strategy versus the SAT and ACT. Every schoolââ¬â¢s AP curriculum is different but increasingly, students are taking AP Calculus AB as a combination of pre-calculus and introductory calculus. The math topics tested by the AP Calculus AB test, however, extend well beyond the pre-calculus that appears on the Math Level 2 Subject Test. Preparation If you have taken or are about to take AP Calculus AB or BC and have been doing well in those math classes, the chances are that you have learned the requisite material. The most important preparation is reviewing topics that you may no longer be usingââ¬âit may have been 3 years since youââ¬â¢ve been asked to multiply matrices. In order to focus your review, you should plan to use test preparation materials or work with a tutor to focus on the most important topics (skimming through several years of math textbooks would be frustrating and, likely, unhelpful).à Effective use of a graphing calculator will increase your speed. Always practice with the calculator that you will be using on test day. The Literature Subject Test does notà align with a particular English class; instead, it draws on skills taught across years of English classes. Like other familiar reading comprehension tests, the Literature Subject Test provides students with severalà passages and sets of questions about thoseà passages. Questions cover topics ranging from literary terminology to meaning. Structure 6 to 8 passages and approximately 60 questions in 60 minutes. Content Each Passage has 3 attributes: source, time period, and genre. As a result, you may get a passage that is an eighteenth-century British poem (some Alexander Pope, perhaps) or you may get a passage excerpted from a 20th century American drama. The questions will focus on the following topics and skills: Identifying themes or main ideas Understanding words in context, especially connotations of specific words Recognizing text structure Interpreting the writerââ¬â¢s use of languageà (i.e. how diction, imagery, and figurative language affect the reader) Identifying narrative voice, tone, and point of view within the context of a narrative passage Understanding speaker, audience, occasion, and purpose within the context of poetry Analyzing characterization These are all close-reading skills that students likely have been practicing throughout high school English classes. Overlap with the SAT, ACT, and AP Both the SAT and ACT have sections devoted to reading comprehension; only the ACT, however, includes a fiction or narrative prose passage, and neither includes poetry or drama. The Literature Subject Test takes some of the core close-reading skills necessary for success on the SAT and ACT (such as identifying main ideas, interpreting tone, and considering structure) and both sets these skills within the more specific context of literature and extends them by incorporating literary terms like speaker, audience, and narrative point of view. There are two English AP exams: AP English Language and Composition and AP English Literature and Composition. Generally, but not always, students take AP English Language in their junior year and AP English Literature in their senior year. While both classes includeà interpreting form and content of literary works, AP English Language tends to emphasize rhetorical analysis of persuasive texts while AP English Literature tends to focus on interpretationà of poetry and prose. Preparation Preparing for the SAT or ACT is a good start because it will help youà become familiar with the style of comprehension questions these types of exams ask, which are often different from what you find in the classroom. Given the diverse set of literary passages you willà be asked to read and comprehend, itââ¬â¢s worth spending some time practicing reading and interpreting poems and proseà passages quickly and accurately. Particular time periods may prove to be more of aà struggle than others.à Working in a practice book can help youà determine yourà weak areas, and working with a tutor can help youà build strategies to overcome weaknesses and capitalize on strengths. Many students elect to take the U.S. History Subject Test because at many high schools, U.S. History is an 11th grade class. This test is often a good choice for students who are taking honors or AP U.S. History and who have a good memory for names, events, and dates! Structure 90 questions in 60 minutes. The difficulty generally increases, with references becoming more obscure as the test progresses. Questions are arranged as either single questions or short sets relating to the same time period. Content Questions can be categorized by two attributes: time period and branch of history. Questions will ask students to identify events, concepts, and cause-and-effect relationships. Some questions will ask students to interpret data in maps, graphs, charts, or cartoons, using contextual historical knowledge. Overlap with the SAT, ACT, and AP Beyond basic test-taking strategy (process of elimination, timing strategies, etc), there is little overlap between the SAT, ACT and the Subject Test in U.S. History. The AP U.S. History exam, on the other hand, shares some similar features with the Subject Test. The multiple-choice portion of the AP exam is made up of 55 questions in 55 minutes. The biggest difference is that the Subject Test includes questions based primarily onà identification of a historical concept, event, or person, while the AP test organizes sets of questions around a short prompt (e.g. a graph or an excerpt from a historical writing). The AP exam asks students to connect their knowledge to the source material;à the Subject Test, on the other hand, includes only a few questions with such source material. Subject Test questions are much more trivia-like. Preparation While youà might prepare slightly differently for the Subject Test than for the AP exam in terms of test-taking strategy, youà will likely benefit on either test from reviewing historical concepts and events. Many students take the Subject Test at the end of junior year. Since history classes tend to be taught chronologically, the concepts you learned at the beginning of the year (especially the pre-1790 period) may be fuzzy by the time the test rolls around. Working through a timeline or series of period overviews can help you refresh older material and draw connections between events. While students taking the AP may want to refresh their familiarity with primary source documents, students taking the Subject Test may find that rote memorization of key concepts is the quickest way to a higher score. A good test prep guide often provides an effectiveà encapsulation of those concepts and facts.à A quality tutorà can help with both material review and accountability for study plans. Chemistry is a popular Subject Test for both sophomores and juniors, depending on when they take Chemistry in high school. Unlike other popular Subject Tests, Chemistry combines standard multiple choice questions with matching and relationship analysis (true/false with a twist) questions. Structure The Chemistry test presents students with 85 questions in 60 minutes. Part A: 20ââ¬â25 questions: Classification Part B: 10ââ¬â25 questions: Relationship Analysis Part C: 40ââ¬â50 questions: Five-Choice Completion The first part consists of classification, or matching, questions, as they offer students sets of 5 options labeled Aââ¬âE and a series of questions ranging from chemistry terminology to labeled portions of a graph. The questions present a definition or explanation; students are asked to match each definition to the correct option above. Relationship analysis questions present students with two columns marked I and II. Students are first asked to decide whether the statement in each column is true or false, and then determine whether the statement in column II causes the statement in column I. The third part, which makes up the majority of the test, consists of standard multiple-choice questions. Content The Chemistry Subject Test covers a fairly wide breadth of chemistry, from the structure of matter to laboratory procedures. The good news is that this means no single concept will be tested in depth. Hereââ¬â¢s the breakdown of topics covered: Overlap with the SAT, ACT, and AP There is little to no content that directly overlaps between the SAT, ACT, and Chemistry Subject Test. The AP Chemistry Test is another matter altogether. The general consensus is that the AP covers the same material, but with greater depth, making it a more difficult test. The AP is also more focused on application, whereas the Subject Test is more conceptual. Instead of disparate topics, the AP exam lumps content into 6 themes: Atoms, Elements, and the Building Blocks of Matter Chemical and Physical Properties of Matter Chemical Reactions, Energy Changes, and Redox Reactions Chemical Reactions and their Rates Laws of Thermodynamics and Changes in Matter Equilibrium, Acids and Bases, Titrations and Solubility These themes contain the concepts tested by the Subject Test, as well as additional topics generally taught in college. Remember that an AP test is intended to assess competence with material that would be presented in a first-year college class; Subject Tests are designed to assess facility with high school curricula. Preparation Because the Chemistry Subject Test includes a wide breadth of material, having a broad knowledge, even if its not very deep, can benefit you. As you can see from the breakdown above, half of the Subject Test derives questions from three main areas: structure of matter, states of matter, and reaction types. Mastery of these topics along with a general overview of additional concepts will help you succeed on theà exam. Tutors and preparation books can help youà refreshà the main topics tested. If you areà taking AP Chemistry, and doing well in the class, itââ¬â¢s often a good idea to take the Chemistry Subject Test in May or June. If you areà in regular or honors Chemistry, a practice testà and review of college admission requirements can help determine whether Chemistry will bolster yourà application.à The Biology Subject Test includes general biology topics and asks students to answer specialized questions about ecological biology (Biology-E) or molecular biology (Biology-M). Ecological biology focuses on biological communities, populations, and energy flow, while molecular biology focuses on biochemistry and cellular structure and processes. When choosing which Biology Subject Test to take, itââ¬â¢s important to remember that the questions common to both tests will include ecological and molecular biology conceptsthe decision is whether to further specialize in ecological or molecular biology. Though there is a general rumor floating around that ecological biology is ââ¬Å"easier,â⬠this is not the case. In fact, when using the mean SAT section scores (200800) of testers as an indicator, Biology-M students perform slightly better than similarly situated Biology-E students. The reality, though, is that you should specialize in the area for which you are better prepared. Structure The test has 80 total questions, the first 60 of which are common to both Biology-E and -M. For the final 20 questions, students answer EITHER the Biology-E questions OR the Biology-M questions. You must indicate whether you are taking Biology-E or Biology-M on your answer sheet in order to make sure the correct questions are graded. You cannot take both tests on the same day, but you can take them on different test dates. Content Questions are split nearly evenly between those that test fundamental concepts and knowledge, those that ask students to apply that knowledge, and those that ask students to interpret results obtained by observation and experimentation. Overlap with the SAT, ACT, and AP Like Chemistry, there is little to no content overlap between the ACTà orà SAT and Subject Test. And like Chemistry, the AP exam is harder than the Subject Test because the AP assumes the student has had a year of a freshman-level college course, whereas the Subject Test assumes a year of high school curriculum. College Board specifically notes that due to the differences in curricula across high schools, there will likely be concepts tested on the Subject Test that students have not encountered. Thatââ¬â¢s okay, College Board explains, because you donââ¬â¢t need to get every question correct to get an 800 on the test. Preparation The first step inà preparing for this Subject Test is to decide whether to specialize in Ecological or Molecular content. This decision wonââ¬â¢t negate the need to study topics in the other area, but it will help to craft a study plan. From there, youà can decide which topics youà learned at the beginning of the school year and so need to refresh, and which topics youà feel comfortable with now. Working with a tutor can help youà balance your study plan between general knowledgeà andà the application of that knowledge.
Tuesday, May 26, 2020
Business Culture in UAE Essay - 2750 Words
Business Culture in UAE (Essay Sample) Content: The Business Culture In The UAE.Name:Subject:Course:Date of Submission:Introduction.The sophisticated state of the business culture in the Middle East is a debatable subject. For one to understand the nature of the business culture in the middle east, he/she has to know the states found in the Middle East. That said, the countries found in the Middle East include, The United Arab Emirates, Yemen, Lebanon, Turkey, and Kuwait among others. The region has various dialects such as Persian, English and Arabic. Though English is widely used in the region, one has to note that Arabic is the main language in the Middle East (Arabianbusinessetiquette.com , 2013). The region has an ethnic and cultural mosaic of racial and linguistic diversity. Each nation has a distinct culture and identity. Nonetheless, the countries have similar traditions and fundamental beliefs. Apparently, understanding the business culture of the region is imperative for any entrepreneur who is targeting The Middle East for any investment. What is the meaning of business culture? Business culture could be elucidated as the model or style of business operations in a given region or a given company. That said, this work describes the business culture in the UAE, how the country has a unique business culture then compares the business culture to nearby nations.The UAEThe United Arab Emirates is experiencing rapid economic growth. It is a new State with seven minor Gulf states. Each of these states has their own exceptional history and identity. It has an exceptional blend of people and customs. The UAE mainly centered on maritime opportunities such as pearling and fishing before oil was discovered in the 20th century (Buttler, 2012). The discovery of oil bulldozed her economy to one of the richest nations in the Middle East. The country also has large numbers of foreign expatriates, which makes it the most socially liberal nations in the region. The brief history of UAE given above ca n help one understand the business culture of the UAE.Values And Concepts That Dictate The Business Culture.There are a number of values and concepts that dictate the business culture in the UAE. To begin with, the Islamic culture has an enormous influence on the business culture in the country. It is a religion identified by its approval of the creed of compliance to God and to Muhammad as the last and chief prophet of God (Chamberlain, 2012). The Islamic religion has played an influential role in molding the business culture of the UAE. In fact, appreciating the role played by Islam in the Emirati business culture is a crucial step for one to conduct a successful business in The UAE. This owes to the fact that Islam is the formal religion and that it also pervades almost every characteristic of the UAE life (Dew, 2003). The education system, clothing traditions, feeding habits, laws, conversations, and even daily routines are influenced by the Islamic religion. Their faith emphasi zes on certain behavior such as modesty, respect and generosity. As a result, most Emiratis will display these traits in their meetings. Evidently, it is important for one to understand the key elements of the Islamic religion before he/she decides to invest in the UAE.Another value that influences UAEà ¢Ã¢â ¬s business culture is the family. Close tribal connections and family lay the foundations for the social structure in the UAE. Tribes and families have a very influential role in shaping the values of the Emiratis (Europe Emirates Group, 2012). In fact, tribes and family support their members both emotionally and financially. As a result, the family is a priority in doing business. Loyalty between tribal and family members is extended into business. It follows that most companies and organizations are run by close family members. Consequently, any foreigner should expect to attend business meetings dominated by close family members (Explorer Publishing, 2006).Another value t hat has an influence on the Emiratià ¢Ã¢â ¬s business culture is hospitality. It is a vital value of the Emirati culture, and it is used in both professional and social contexts. Visitors are always received with generosity. Business meetings are always served with custom Arabic pastries and coffee. One has to note that sharing coffee is an essential social habit that signifies the presence of a possible bond. Consequently, a foreigner should accept coffee when he/she is offered a cup (International Monetary Fund, 2008). It is an Emirati culture to take coffee in the right hand; thus, foreigners are also advised to take coffee in their right hands. There are two ways of signifying to the waiter that one has had enough coffee. One can tip his/her coffee cup from side to side. He/she can also leave a small amount of coffee in the cup.Working Drills in The UAEThe working practices of a given nation also make up the business culture of the nation in question. Consequently, it is im portant to discuss the working drills in the UAE. To begin with, the working days in The UAE are different from the working days in other nations. In The UAE, employees are expected to start working on Saturday and stop working by Wednesday evening. Evidently, Thursday and Fridays are the days of rest in the UAE (Gorgenlander, 2012). Nonetheless, some individuals prefer to work on Thursday and rest on Fridays and Saturdays. The traditional working hours are known to be from 0900-1300 hours and 1630-2000 hours. However, work often goes beyond the intended time due to the boom in the construction industry. Lastly, the dates for UAE schedules are detailed in both the Hjirah date and the Gregorian date.Business meetings in the UAE are planned in advance with additional time assigned to give room for extended or late meetings. It is common for meetings to be cancelled at the last moment. Consequently, one should be prepared by being flexible and carrying a business card or a letter. T his is meant to inform the Emirati partners that you were prepared for the meeting before it was cancelled. In addition, the response to time in the UAE is different from other cultures. The Emiratis tends to be more relaxed than other cultures when it comes to time. To them, relationships and people are more important than punctuality and schedules. Therefore, it is common for Emiratis to arrive late for meetings. However, foreigners are expected to be punctual for meetings. To sum up, the Emiratis are relatively modernized when compares to other nations in the Middle East. Consequently, their business practices and traditional beliefs are evolving to resemble the western culture. Nonetheless, it is imperative to learn and respect the existing disparities.Hierarchy and Structure of Emirati Companies.Emirati companies display solid vertical hierarchies. Many companies are owned by influential individuals who make all the decisions in the company. One must note hat the person who as ks most questions and talks a lot in an Emirati meeting is often less respected. The silent person who talks toward the end of a meeting is usually the most powerful individual in a business (Martin, 2008). This individual must be treated with deference and respect, especially if the investor hopes to build a successful business relationship. Family connections, age, and money are very vital elements that determine an individualà ¢Ã¢â ¬s status. The background and financial stability of an individual are usually more important than his achievements. As a result, it is common to work with members of one family in an organization. In addition, status is a vital element in the Emirati business culture. Consequently, Emiratis should be recognized by their individual titles. For instance, an engineer could be identified as Mohandas, a chief as Shaikh, and a professor as Ustadh (Miller, 2011). It is advisable to undertake a prior research of the individualà ¢Ã¢â ¬s tittles before a ny introduction.Ultimately, one should reach out to the eldest person when meeting a group. Usually the oldest person is the most senior individual in a group. Nonetheless, there are instances where academic qualifications could make younger people respectable. There are also cases where a less senior person steps in to make decisions affecting the company. As a result, one should strive to identify appropriate titles and status for the Emirati counterparts.Working Rapport in The UAE.The Emiratis prefer to do business individually. Thus, Mutual trust and rapport are vital for any fruitful business association. Evidently, such an association can only be developed via a face to face interaction. It follows that it is crucial for an investor to develop a solid relationship from the first meeting. This can be achieved by spending time with the Emirati business counterparts and planning for future meetings to cultivate the relationship further. It is also necessary to develop connection s with a UAE local who can introduce you to his partners before moving into the country (Tripp Tripp, 2002). This owes to the fact that Emiratis prefer to do business with familiar faces. Ultimately, one should pin the fact that Emiratis prioritize friends and family. Consequently, it is common for the UAEà ¢Ã¢â ¬s to cancel or reschedule meetings in order to accommodate their individual wishes.Another important aspect of building a working rapport in The UAE is the conversation. It is common for Emiratis to talk about their families' health. Nonetheless, it is considered rude to ask about an Emiratià ¢Ã¢â ¬s daughter or spouse.Business Drills in The UAEThe conventional greeting in The UAE is "As-Salm alaikum," which is responded to by saying "WA alaikum as-Salam." When getting into a meeting introductions will start by shaking hands. It is common for Emiratis to maintain a close personal space between men. Conse...
Monday, May 18, 2020
Culture Repression And Assimulation - 2042 Words
Culture: Repression and Assimulation Ashley Fenn Even though African-Americans have equality as far as the law is concerned we have yet to be treated as equally as our white counterparts, African-American people have a loss of their own culture and are a repressed group because Blacks have less sense of who we are because it was stripped from our ancestorswhen the first slave ships set sail to America. ââ¬â Ashley Fenn During the 17th and 18th centuryââ¬â¢s slavery was the law in all 13 colonies in the North and South alike, the importation of slaves was provided for in the U.S. Constitution, and continued to take place on a large scale even after it was made illegal in 1808. Over the courseâ⬠¦show more contentâ⬠¦Over 10 million died as direct consequences of the Atlantic slave trade alone. But no one knows the exact number: Many died in transport, others died from diseases or indirectly from the social trauma left behind in Africa. Not only was Transatlantic Slavery of demographic significance, in the aggregate population losses but also in the profound changes to settlement patterns, epidemiological exposure and reproductive and social development potential. The attack on African history manifests in blame reassignment, normalizing (everyone had slavery), and statistical downsizing. In terms of how this had affected the cultural stand point, Africans became Black or Negro once enslaved . This was the first indentity cloth to be stripped from enslaved Africans in America, this process was critical in disconnecting any notion of having a Motherland. This worked wonders for the masters, because this skillful tactic engrained a fear of loss and abandonment to slaves. They no longer had a sense of pride and strength, so now mentally the slaves would have no other option but to obey. African family traditions, which varied according to national origin and religion, could not be replicated in the New World after Africans were forced into slavery. The slave trade was responsible for breaking up African families. Husbands, wives and children could
Saturday, May 16, 2020
Social and Economic Decline in the Western Roman Empire Essay
By the fourth century, the Roman Empire had developed exponentially with significant growth in cultural, social, and political activity. Leading up to the Battle of Adrianople of 378 AD, the Empire suffered significant division and its once uniform body began to splinter. After multiple attempts to unify the empire, the East and the West grew increasingly independent. The battle proved a critical turning point in the prominence of the West significantly foreshadowing its future. While the declining reputation of Rome was apparent long before the battle itself, it was clear that the Roman defeat at Adrianople significantly contributed to the Western Empireââ¬â¢s gradual disintegration as the dominance of the East thrived. Nearing the fourthâ⬠¦show more contentâ⬠¦As the two mingled, conflict arose and the Goths revolted. The conflict grew and the forces met at Adrianople. The Roman army numbered 30,000 as the Germanic tribes numbered nearly 60,000 (Barbarians). The Western emperor, Valens, acted in haste attacking the Goths head on using little strategy. The Romans ill-prepared army was defeated, losing two thirds of its men and even its emperor. The Roman loss at Adrianople proved very significant to the decline of the Western Empire. Being such a powerful empire, the inconsistency of leadership left the social and economic order in a state of jeopardy. ââ¬Å"â⬠¦in the course of fifty years some twenty-three emperors succeeded to the imperial throneâ⬠and with so many emperors, there was little sincere leadership for the success of the Empire (Barbarians 5). As Valens rose to power, he quickly became unpopular in the eyes of the people. Going into the battle, he held a firm desire for swift victory on the apparent weak opponent, and hastily sent his army with inadequate equipment ââ¬Å"because of reductions in available funds for military spendingâ⬠(History). The insufficient training of the army was also a predominant reason for their loss in the battle. With the economic conditions of the Empire in gradual decline, Valens did not provide his army with the necessary equipment and instruction to be victoriou s in the Battle of Adrianople, eventually resulting in a dreadfulShow MoreRelatedThe Fall Of The Roman Empire1419 Words à |à 6 PagesThe Roman Empire was a powerful governing body of extensive political and social structures throughout western civilization. How did this empire fall and were internal factories responsible? Slow occurrences in succession to one another led to the fall of the empire rather than one single event. The fall of the Roman Empire was a combination of both internal and external pressures, not just one, leading up to the complete decay of the citiesââ¬âRome and Constantinople. However, one could argue how oneRead MoreThe Fall Of The Roman Empire1316 Words à |à 6 PagesAll throughout western civilization, the Roman Empire was a powerful governing build. Political, economic and social entities advocated for the success of the empire. However, the question still remains, how was it possible that the very things that once made the empire great could be t he sole reasons for its decline? There are substantial reasons as to why the empire fell. Constant occurrences in succession from anotherââ¬âwhether internal or externalââ¬âled to the fall rather than one single event. TheRead MoreAnalytical Essay1268 Words à |à 6 PagesDecline and Fall of Rome History of Western Civilization 1 HIEU 201 April 11, 2013 Professor Philip Brown History of Western Civilization 1 HIEU 201 April 11, 2013 Decline and Fall of Rome When you think of Rome, you think of a super power that rose from a small civilization into an Empire that stretched from Italy down to North Africa. 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It collapsed during the fifth century. The empire was having serious military struggles. They received threats from other European tribes along with diminished military funding. A military who does not have proper funding will slowly fall apart. Other than the military, the Roman Empire had a fe w key social and cultural problems thatRead MoreThe Decline Of The Roman Empire1463 Words à |à 6 PagesWhat were the most important reasons for the decline of the Roman Empire? Why? The fall of the Western Roman Empire is a very broad topic because there were a multitude of continuous events that led to the disappearance of one of the most legendary empires of the world. The seemingly unstoppable Roman Empire would fall due to the fact that many aspects that made Rome such a dominant empire began to fade. Rome was the center of the world and the thought that such a power in the world could decreaseRead MoreThe Economic Expansion Of Venice1738 Words à |à 7 Pagespolitical power by kings such as Charlemagne. By 1050 to 1330, Venice was then as big as Paris, and probably three times the size of London. This expansion includes contractual innovations making economic institutions much more inclusive such as commenda. Government documents replaced with new names. The economic expans ion of Venice created more pressure for political change. There are some innovation such as Great Council with sub councils Senate and the Council of Forty, General Assembly, new doge hadRead MoreChristianity And The Fall Of The Western Roman Empire1349 Words à |à 6 Pagesfall of the Western Roman Empire as it related to theatre but I was intrigued to learn more. It didnââ¬â¢t seem sensible that the fall of the Western Empire would be placed, even a little, on the rise of Christianity during that time. It didnââ¬â¢t seem sensible for two reasons. The first reason is that Jesus Christ, in whom the Christians believed, had been born, lived, and crucified over 400 years before the Empire fell. His lifetime spanned only until the second emperor of the Roman Empire, before Romeââ¬â¢sRead MoreEssay on The Fall of the Western Empire in the Fifth Century532 Words à |à 3 PagesDiocletians system of tetrarchy, the creation of this new city affirmed the separation of the Roman E mpire into the east and the west. The Eastern Roman Empire held a series of advantages over the west both socially and economically. The Western Roman Empire was the weaker empire and a bad leadership and government along with attacks from barbarians led to the demise of the Western Roman Empire. However the Roman Empire was severely weakened by the fourth century and the government was less capable of withstandingRead MoreThe Fall Of The Roman Empire1495 Words à |à 6 PagesThe mighty Roman Empire thought by many to be the ultimate stronghold had its days numbered. Many factors led to the fall of the Roman Empire, from inflation to its poor leaders and generals, but it wasnââ¬â¢t just one thing that caused the entire empire to fall it was a series of events that caused this juggernaut of an empire to meet its sad demise. The fall all began in 235 when the Roman throne was able to be taken by any general who had the military power to seize it. This caused many military
Wednesday, May 6, 2020
Outliers Essay - 909 Words
Outlier Essay: Martin Luther King Jr. An outlier is a person or thing situated away or detached from the main body or system. In other words, an outlier is somebody who goes out of his or her way and does something extraordinary in order to accomplish their goal. Martin Luther King Jr. is a true example of an outlier. In the early 1900s, segregation was strongly recognized in the United States, until Martin Luther King Jr. stood up for what he believed in and made a change. Although he made a difference to the United States, he was assassinated in the making of this process. This assassination is an example to why Martin Luther King Jr. is considered to be an outlier. The novel Outliers by Malcolm Gladwell is a detailed explanationâ⬠¦show more contentâ⬠¦The law came seven months after Martin Luther King launched a Southern Christian Leadership Conference (SCLC) campaign created in Selma, Alabama, with the goal of forcing Congress to pass this legislation. Not only did Martin Luther King Jr. accomplish the right o f blacks to vote, but he achieved the goal of less segregation in the United States. By leading the SCLC, he changed the point of view of Congress towards voting and segregation. In order to do this, he had to go out of his way to arrange meetings and conferences. The Outlier talks about the 10,000-hour rule, which means that if you are determined to be successful, you need to have 10,000 hours of practice no matter what it may be. The past events that included Martin Luther King Jr. add up to be at least 10,000 hours of ââ¬Å"practiceâ⬠or in his case, devotion, concerning the end of segregation and the start of equality. These past events clearly meet the qualifications of Gladwellââ¬â¢s definition to being an outlier; Martin Luther King Jr. truly made a change in peopleââ¬â¢s lives and made substantial history. In addition to the previous events, the ââ¬Å"I Have a Dreamâ⬠speech in 1963 took place. This was located on the steps of the Lincoln Memorial to a crowd estimated at 250,000 people. The King gives this speech for freedom; it strongly concerns freedom from slavery, containing the non-violent movement, and a generalShow MoreRelatedOutliers Essay1630 Words à |à 7 PagesOutliers Essay An Outlier is someone who stands out in a group due to their mastery of a certain skill and because of that they are successful. According to Gladwell not anyone can become successful; it takes the right circumstances and opportunities. Humanââ¬â¢s capability seems limitless, and if we put in the time and hard work we can achieve our goals. We as a society love to think that a person may become successful and that we all have the same opportunities and chance of succeeding if weRead MoreEssay on Outliers by Malcolm Gladwell1853 Words à |à 8 PagesExecutive Summary The novel Outliers, aims to investigate the very thing we want for our family, our students, and ourselves. For most of our lives we have believed that with hard work, anyone can achieve success. That had to be the reason that poor immigrants like Andrew Carnegie and college dropouts like Bill Gates achieved unimaginable wealth. Most of us were taught that working harder than anyone else would lead to ultimate success. While the author, Malcolm Gladwell, does not disputeRead MoreOutliers Essay1088 Words à |à 5 PagesMadeline Stroyls Chirpas CP English 8 May 2012 Teens and Success Teens today could improve upon so much to get a better chance to become more successful in life. In Outliers, Malcolm Gladwell argues that a childââ¬â¢s performance level for anything has to do with their culture. He says that people of Asian descent will focus more and try harder when they do not understand something. He also talks about how constantly practicing can make you master a skill. If teens can use ideas that GladwellRead MoreOutliers Essay843 Words à |à 4 Pagesexplains that idea throughout his book Outliers. Gladwellââ¬â¢s chapters contain endless amounts of evidence that support his claims exceptionally well. But, Michiko Kakutani, a critic for New York Times, exposes Gladwellââ¬â¢s evidence as unreliable and unconvincing, and upon further research, Gladwellââ¬â¢s faults grew deeper. Even though Gladwell provides an extensive amount of evidence, that evidence is one-sided and relies on suggestion. Each chapter of Outliers provides an enormous amount of evidenceRead MoreThe Secret of Outliers Essay972 Words à |à 4 PagesThe outliers I have grown up hearing about include Warren Buffet, Steve Jobs, and Bill Gates. These people, just like any other extremely successful people, work harder than everybody else to be to where they are. Also, they are willing to fail, because they know that in order to succeed they must learn from their failures. Clearly, to become extremely successful a person has to have that burning passion for what he or she does, has to do more than what is required, and has to be talented. TalentRead MoreOutliers Analysis Essay693 Words à |à 3 PagesOUTLIERS The Story of Success Malcolm Gladwell As I read Outliers, an excellent book by Malcom Gladwell also author of the Tipping Point one of my favorite marketing books I couldnââ¬â¢t help being reminded of the movie Good Will Hunting. There is a particular scene in the movie where Matt Damon, playing a poor teen from Southern Boston confronts a wealthy MIT student. Damon tells him, ââ¬Å"You were born on third base and you think you hit a triple.â⬠In other words, we often over-attribute ourRead MoreEssay about Outliers Summaries622 Words à |à 3 Pages1. ââ¬Å"Introduction: The Roseto Mysteryâ⬠The introduction of Outliers begins with an inspection of Italian American immigrants near the end of the 19th century, the founders of a small town in Pennsylvania, called Roseto. In a study conducted by physician Stewart Wolf, et al. researchers set out to decide how the people of Roseto were able to live longer, healthier lives than that of the people in the towns of the same region, as well as the rest of the nation. The secret of the success for the peopleRead MoreMichael Jordan: Outlier Essay627 Words à |à 3 Pagesa basketball court as Larry Bird put it jokingly. He wasnââ¬â¢t the perfect basketball player but he was good enough to surpass the rest of the league as a whole. Because of his superior skills and incomprehensible work ethic, he can be considered an outlier. There is no other player that has accomplished as much as Jordan and will probably never see something like it again. Michael Jordan was born on February 17th, 1963 to father James and mother Delores Jordan (King, Jason). Although the Jordans putRead MoreEssay on Outliers: Out of the Ordinary1081 Words à |à 5 PagesMalcolm Gladwell insists throughout his book, Outliers: The Story of Success, that the recipe for achievement is not simply based on personal talents or innate abilities alone. Gladwell offers the uncommon idea that outliers largely depend upon ââ¬Å"extraordinary opportunities and cultural legaciesâ⬠(Gladwell19). According to Gladwell, successful men and women are beneficiaries of relationships, occasions, places, and cultures. The author draws on a different case study in each chapter to support a particularRead MoreOutliers-The Story of Success, by Malcolm Gladwell Essay1894 Words à |à 8 PagesOutliers-The Story of Success is a sociological, and psychological non-fiction book, which discusses success, and the driving reasons behind why some people are significantly more s uccessful than others. Malcolm Gladwell explains this by dividing the book into two parts, opportunity and legacy. Opportunity discusses how select people are fortunate enough to be born between the months of January through March, and also includes the idea that those who are already successful will have more opportunities
A Big Data Is Fast Becoming A Ubiquitous Term - 1668 Words
Computer Sciences TITLE A Big Data is fast becoming a ubiquitous term in the world of computers ââ¬â but what does it actually mean? Explain the fundamental principles of Big Data and discuss the impact it is having, and may continue to have, on modern computing. What challenges does the model bring and in what ways can these be resolved? People may do not know what is big data but the value created by big data should be used in every corn of the world. In the United States, the CDC (Centers for Disease Control and Prevention) got information through doctors inform new diseases. But because when people feel little uncomfortable they will not go to the doctor, may only search on google about which symptom is belong to and which medicine should take. So in 2009 before the H1N1 virus made headlines, google engineers already have prediction about which states may have higher infection. This is before CDC few weeks. [1] Strikingly, this case illustrate the importance of analysis data could help society become better. Data can bring many benefit for human, in the CDC case, google help the US government got earlier preparation to prevent big disease. To be more specific, Data can speak, no trick just display everything there. What is data? Data are any facts, numbers, words, text, measurements, observations that can be processed by a computer. [2] Basically human produced data. Nearly everyone has a mobile phone and laptop in hand, many office or classroom have computer and aShow MoreRelatedCollaborative Big Data Analytics And Visualization2754 Words à |à 12 PagesCOLLABORATIVE BIG DATA ANALYTICS AND VISUALIZATION A LITERATURE REVIEW Abdulazeez Adejumo Department of Computer Systems Technology North Carolina Agricultural Technical State University aadejumo@aggies.ncat.edu MARCH 2015 Abstract This paper discusses collaboration using big data analytics and visualization. It tries to bring to fore the advantages of collaborative analysis using visualization tools. How information visualization can enhance effective collaborative decisionRead MoreInformation Security Through Fog Computing Using Data Mining Essay1434 Words à |à 6 PagesInformation Security Through Fog Computing Using Data Mining Author Name:Saniksha Bhusappa Department:computer Engineering Collage: MITAOE,Alandi,Pune Email: bhusappasaniksha@gmail.com Author Name:Anand Moon Department:computer Engineering Collage: MITAOE,Alandi,Pune Email: anandmoon555@gmail.com Author Name:Kalyani Gagare Department:computer Engineering Collage: MITAOE,Alandi,Pune Email: KALYANIgagare@gmail.com Author Name:Subhash Kursunge Department:computer Engineering Collage: MITAOE,Alandi,PuneRead MoreThe Future Of The Telecom Industry2561 Words à |à 11 Pages î ¿ ¿It looks promising so how is the business doing? 2 Adapt or die: The danger of legacy ecosystems 3 Behavioural trends transforming the industry 4 Seamless connectivity and mobility 4 OTT changes everything. 4 Efficient streaming and data are crucial 5 Immersive experiences becomes the preferred video format 5 Customer intimacy is all that matters 5 Everything is Connected. 6 Technologies with exponential impact 6 5G and Edge Computing 6 Cloud and virtualization 7 Artificial Intelligence. 8 BuildingRead MoreBig Data Has Changed Our Lives3483 Words à |à 14 PagesIntroduction Background Big data is a process in which transforming audits is conducted. Along with this, some major challenges are also adopted in order to maintain the standards as well as to give training in the required processes and systems. It is also said and impossible to further corroborate that around 75% of the worldââ¬â¢s data has been initiated as well as created in the past two to three years. The actual and well organized proliferation of the entire data has changed our lives, and theRead MoreImportance Of Megatrends And How Megatrends Influence Our Future2123 Words à |à 9 Pagesintroduction, growth, maturity and decline stages that correspond to the life cycle phases for Megatrends (Mcinsight, 2012). â⬠¢ Phase 1 ââ¬â Emergence, which is the merging of interrelated trends to establish a Megatrend. â⬠¢ Phase 2 ââ¬â Prevalence, which is the fast growth of the Megatrend and consequently the impact on industry and business it has. â⬠¢ Phase 3 ââ¬â Predominance in regards to and the effects the Megatrend holds on a far-reaching geographical and demographical level. â⬠¢ Phase 4 ââ¬â Evanescence, thisRead MoreAre Modern Us Based Business Cultures More Unethical Then Not?2163 Words à |à 9 Pagespolitical anysliss this is a side to side analogy regarding Government and Big Business trends and how they may or may not resemble one another conceptually. The Tall organization is the leader and functions as a leader in the leadership role. The Government will be the leader of Tall Organization, the United States. Citizens will assume the role of patient zero or the workforce. And middle management will take on the role of big business and organizationally funded lobbying committees. The baselineRead MoreUse Of Technology And Information Management2790 Words à |à 12 PagesScientific, and IBM are just a few companies that have implemented these solutions in order remain competitive in a fast-changing business environment. My analysis draws on academic references, as well as grey literature, due to the very nature of technology and information management resources. Although they are not formally published, data archives, business reports and product data are critical to evaluating information management within an organization. Due to the these new digital technologiesRead MoreThe Pros and Cons of Cloud Computing3785 Words à |à 16 PagesCloud Computing, from a CIO ââ¬â Salesman Point of View P.4 3 ââ¬â Conclusion P.8 4 ââ¬â References P.9 1.1 Introduction ââ¬Å"Cloudâ⬠computing is the fanciest buzzword in the computer industry, currently surpassing the last big term ââ¬Å"web 2.0â⬠. Every big player in the computer industry launched a cloud service last year. Notable examples are iCloud by Apple, (Apple 2012) or Microsoft Cloud Services (Microsoft 2011), copying various innovators like Google or Dropbox, who offer similar servicesRead MoreCisco Systems Inc3941 Words à |à 16 Pagesbridges and switches. They also design technologies and services for Internet communication. Cisco is known for network products that support more than one protocol. Protocols are standards or sets of instructions that regulate or enable a communication, data transfer or connection between two points (sender and receiver). While Cisco does not write protocols, its products use them to communicate. The Corporate market refers to enterprise networking and service providers. The products and servicesRead MoreEthical Issues in Marketing3405 Words à |à 14 Pagestelevision that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just that. 2. The world today is an increasingly global village: Social and ethnic boundaries are fast falling in the wake of cable television and the like. 3. Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. Millions of people have entered the middle
Adventures in Ecodesign of Electronic Products
Question: Discuss about the Adventures in Ecodesign of Electronic Products. Answer: Introduction: The company is a startup, and it is going to embark on the production of electronics for example televisions, mobile phones, computers, iPods, refrigerators, iron boxes and other accessories like chargers and earphones (Stevels, 2017). The company will produce products that are up to date and make sure they cover broad age group and that everybody can understand and use their products. The synthesizing of the idea was because the market lacked products that could blend with the culture and the lifestyle of the customers. The company aims at making the products simple and easy to use and also creating customer experience to ensure no one is left out in the advanced world. The products will be customized in such a way that even the potential clients of the age of 65 years can understand and use them with ease. Formulating of a possible marketing strategy instigates the company to earn itself profits, create customer awareness and increase its sales to be assured of growth and survival (McChesney, 2015).Through market research and development the management understands that should adapt marketing strategies that will make it command a larger market share. Information on the target audience segment analysis The market segment of the company will encompass various variables such as the behavior, psychographic, geographical and demographic factors. The market segment that the company will embark on will be the budget conscious customers (Leary, 2016). The customers are sensitive on how they spend their money, but at the same time, they want to get the value of their money back. Moreover, the company aims at providing goods for customers aged 18-65 years. The specified age group was arrived at because the company provides electronics that suit the lifestyle of the customers (Porcu et al. 2017) .The first class and the middle-class income earners will be the target of the company. The geographical area of marketing will be the locality of the company as the company will work on ways of improving its sales globally as it grows. The customers behavior will vary depending on their preferences, and their purchasing power will rely on the variation in prices. These clients are the time a verse that is they are well conversant with the latest trends in the market and lifestyle. Furthermore, the company must also keep in consideration their cultural beliefs (Jones, 2016).This segment consists of customers who expect quality products, assurance on the ongoing concern of the company and advancement on the existing products by introducing additional unique features. This market segment, therefore, is the most suitable one for the company as it constitutes the majority of the customers. The company will focus on the core purpose of the organization that is the maximization of the benefits. When the company uses the best marketing strategies like advertising its products, it will be able to attract more customers to buy the electronics hence making high returns (Katz, 2016). Also, the company should minimize its operating expenses through maximum utilization of the idle resources to maximize the profits. It will, therefore, set a given profit margin and focus on attaining it. Influence interests or customer attitude The customers are the most valuable assets of the company, and so it will concentrate on the satisfaction of their needs, wants, and expectations. Marketing of the company's products will enable the customers to know the unique features and the advantages of the products hence influencing them to buy. Also, it will instill a positive attitude of the customers towards the products as they will be familiar to them (Hair, 2014).The entity will produce high quality products to ensure that the customers get back the value of their money. It is a customer-centric company, and so it will always want to get the feedback from the customers and work on the disparities in the client needs and values on their products. The operations of the company should be efficient to enhance the achievement of the organization's objectives. The company should thus have competent employees with excellent marketing skills and experience in advertisement and public relations so that they can create broad awareness of the business's products and a good public image of the company (Blakeman, 2014).Consequently, this will lead to the growth of the market share as the products will be well known to the customers. Constant marketing of the companys products is very significant in developing the image of the product as it will incorporate the unique features of the products, how to use the products and the advantages of using those electronics. The company will focus on the advancement of the products by introducing products of different colors; change their appearance and rebranding to make them more appealing and attractive to the customers (Armstrong, 2014). the positive image will thus help the company gain a competitive edge over their competitors. Influencing purchase intentions The company has to take the customer's preferences into consideration hence produce products that suit them. The company can use attractive ways of marketing its products like the giving an offer package that comes along with the purchase of the product. Give the customers something of value that other companies producing the same products do not provide and they are not willing to offer for free for example purchase of a laptop coming along with a free laptop bag, acquisition of new mobile phone comes along with free data bundles and other electronics like refrigerators and television comes with 10 year warranty and free delivery services despite the location. An alternative style of advertising and justify communication objectives ethical issues Marketing through celebrities and public influencers In this technological world of today, social media has become a very addictive platform, and this serves it as an excellent platform to market the electronics and create awareness (Banerjee, Prioritizing Decisions alternatives For Social Media Planning, 2015). The majority of the public follow the celebrities on the social sites just to see their lifestyle. Using the stars as the brand ambassadors of the products will be a paramount strategy of marketing. The celebrities will be able to influence the customers through their social sites to use those products so that they keep up with what the celebrities use since the majority of people associate what celebrities use with class. Also, well-known bloggers and media pundits can be used as significant influencers. Advertising of the companys products through social media and any other available platforms should encompass honesty about the effectiveness of the outputs, the usage, the features, durability and the quality of the products (Ahuja, 2015).The things that are demonstrated during the advertisement of the products should be real facts. To gain the customers trust the company must also be honest in all its dealings. As the integrated marketing communication manager, you should use your professional skills to your best of knowledge to ensure the products of the company are marketed using the best strategies and be very competent in the market. Observe due care to make sure that you do everything within your capacity to help achieve the objectives of the company. The manager should ensure the company practices integrity by avoiding unethical practices like price discrimination whereby they sell other people the same product at different prices depending on their social class, race and maybe tribe. The manager must ensure the employees like people doing the promotion are accommodative to the customers. Integrity implicates treating all customers equally despite their differences and just doing the right things without supervision (Belch and Belch, 2016). The manager should ensure that they are very considerate when it comes to an advertisement to children by knowing the type of things that they can display to the kids. Sensitive information that can tarnish the values of the children should not be posted at inappropriate times. Also, scary things should not be involved in those adverts as they may interfere with the kid's psychology (Preston, 2016). Kids advert should be eye catching and attractive to influence their interests in such products for example advertisement entailing kids iPods that they can use for games should involve cartoon games that are colorful and interesting hence changing their interest in the products. The manager should ensure that the company uses television as a media strategy of advertising its products. It is a technologically advanced world, and so almost everyone owns a television nowadays, and they watch them for leisure. This thereby makes it the best platform for creative advertisement of the electronics as most people pay a lot of attention while watching televisions. Televisions can clearly demonstrate how the electronics work, show pictures of their features, show their package and also show the differentiating factors among the products like the available colors and available sizes with their prices (Chung, Park, and Hall- phillips, 2016).As the customers see how the products work and how they are used they regularly think of the need to have that particular product. It is a crucial medium for advertisement since it can relay the information about the products through sound, sight and even motion. Also, it is easy to reach the target customers by advertising the product at the right time for example advertisement of kids gadgets during the short breaks of cartoon programs and advertisement of raw products very late in the night after the kids have gone to sleep (Ortiz, Salazar, and Suing, 2017) .Consequently, it is the best medium of advertising as it covers a large number of customers suitable for a startup company like this of electronics as it relies on the repeated customers. Details on evaluation or to measure IMC plan effectiveness Assessment and measuring of the efficiency of an IMC program are very paramount to the management to access various roles of some of the communication strategies like an advertisement that it implied in the marketing of its products. It can be observed from two perspectives that are the company's outcome and the communication outcome. Continuous assessment of the performance of the integrated marketing plan is essential, and so it can be done periodically. The companys result is based on the valuation of the business's assets to determine the costs while communication outcome can be evaluated in different ways for example evaluation to determine if the brand awareness is achieved as an objective which will implicate a survey since brand awareness cannot be observed. It is then important to measure the effectiveness of communication by encompassing our arguments against the objectives of advertising. For that reason, the management has to ensure they create that impacting image on the customer's mind during advertisement so that they can remember that specific advertisement of their products showing how efficient, easy to use and their importance as they make purchases. It is also good to create that attractive ad that will always give the customers the urge to make a buy and experience the privileges that come along with owning those products (Thorson and Moore, 2013). Evaluation of performance is done periodically so that they can make corrections where necessary. Performance is first evaluated within the platform as the online campaign, then secondly measure across platforms. Another technique of measuring performance is quality and the impact of the advertisement to the customers through copy testing. Advertising tracking can also be used as another method of evaluation of return which involves showing off the visuals of the advert without showing the brand name to see if the customers recognize it or like it. The advanced technology has also facilitated eye tracking as an evaluation technique entailing the observation of movements of customers eyes, what catches their attention and where they lose interest in watching the advert. This then helps the management to evaluate which communication strategy is preferred by the customers. The management, therefore, has to be very keen on choosing the strategies that are practical and relevant to their marketing objectives. Bibliography Ahuja, R. (2015). Ethical Issues in marketing. Armstrong, G. (2014). Principles of Marketing. Australia: Pearson. Banerjee, S. (2015). Prioritizing Decisions alternatives For Social Media Planning. Indian Journal of Science and Technology, 8(4), 293-298. Belch,G and Belch ,M. (2016). Evaluating the effectiveness of elements of intergrated marleting communications. A review of research, 4(1). Blakeman, R. (2014). Intergrated marketing Communication. Rowman and Little field. Chung,T., Park ,J. and Hall- phillips,A. (2016). Whose the screen? Segmenting social venture consumers through social media usage. journal of retailing consumer services, 28, 288-295. Hair, J. (2014). Marketing Research. Australia: McGrawHill Education. Jones, T. (2016). Segment based Monitoring of omestic and international climbers at Mount Fuji targeted risk reduction strategies for existing and emerging visitor segment. Journal of outdoor recreation and tourism, 10-17. Katz, h. (2016). The media handbook: A complete guide to advertising media selection,planning,research and buying. Routledge. Leary, M. (2016). Introduction to behavioral Research Methods. Pearson. McChesney, R. (2015). Rich Media ,poor Democracy: Communication Politics in Dubious Times. New Press. Ortiz,z,C.,Salazar,G. and Suing ,A. (2017). Advertizing in the Prime time of the Ecuadorian Television. world conference on Information System and Technology, 30-37. Porcu,L.,del barrio-Garcia,S.,Kitchen,P. (2017). Measuring Intergrated marketing communication by taking a broad organizational approach. european journal of marketing, 51(3). Stevels, A. (2017). adventures in ecodesign of electronic Products. Design for sustainability program publication, 17. Thorson,E and Moore.,J. (2013). Intergrated Communication: synergy of persuasive voices. psychology press.
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