Amusement Park Promotion Essay Example | Topics and Well Written Essays - 500 words

Amusement Park Promotion - Essay Example You know what you are doing, but nobody else does† (as cited in Huddle, 2011, p.2). In this respect, the work of marketing department plays one of the most important roles in the future performance of any company, influencing on its profitability and prosperity. To satisfy the requirements of leadership, concerning season ticket holders of amusement park, it is imperative to implement the most effective instruments of promotion policy that is directed to give customers full information about services and persuade potential consumers to purchase them. Therefore the main goal of promotion is to raise demand for park’s services and convert occasional visitors to constant clients. Analyzing effectiveness and costs of all types of promotion, it is recommended to use advertising and sales promotion methods. First of all, it is important to influence on customers’ decision to choose amusement park with a help of flexible policy of discounts. It may be useful to reduce th e price of season ticket such way that buying occasional ticket will be less economic for visitors.